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Digital Influence in UK Retail – The true value of digital in-store

Consumer ownership of and engagement with digital technology is growing, and the rate of growth is accelerating. The fact that consumers are leading increasingly digital lives has an impact on how they consume products and services and the way that they interact with retailers and brands.

To assess the changing dynamic between the consumer and retailer, and both the physical and digital worlds, Deloitte conducted a study to find out how consumers currently use digital devices at different stages of the shopping journey.


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